Ronaldo has opened a boutique in his hometown Funchal, Madeira. He used his initials and shirt number to name the trendy new store CR7.

Cristiano has been very involved in choosing kit for this upmarket store. CR7 is stuffed with T-shirts and jeans for fellas, as well as clothes, handbags, necklaces and belts for the girls.

And the star has picked a glam range of funky jewellery for the fellas too, including chunky shark-tooth bracelets and necklaces.

While Cristiano is in Britain earning his £31million five-year pay packet with United, he has hired sisters Katia and Elma as managers to run the place.

Within hours the shop was mobbed. One fan said: “Cristiano has made everyone on the island very proud. It’s fitting he chose his birth city for the shop.”

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